North America's largest printing trade show for shorter-run printing. Exhibitors include digital, inkjet, bindery and offset equipment.
Print World News
23 November 2014
Seminars begin, sales continue at Print World
Print World saw more sales for our exhibitors on day two. Sydney Stone continued to sell their machines and so did Technifold.

Left, Technifold, right Sydney Stone  
The Print Possibilities theatre was busy today, three seminars took place and attracted large audiences.

At 11am Jeff Uzbalis, wide format applications specialist for 3M, gave a seminar on mastering wide format printing. Uzbalis spoke on the importance of knowing your demographic when setting up signage, graphics driven results and thermal inkjet vs piezo inkjet printers—according to Uzbalis the piezo allows printers to “participate in the market in a cost effective manner.” He said choosing the proper substrate for a print job is just as important as proper installation, and that using a cheaper substrate to save money may result in more cost down the road when the product doesn't last for its allotted time, or damages the building/property its been attached too. According to Uzbalis window graphics can account for 25% of traffic for retailers and outdoor floor graphics also known as the last 60 feet, can lift retail sales by 17%.

At 1 p.m. James Lee, director of technology and innovation at Jones Packaging gave a seminar on what you need to know about packaging printing. He explained that a lot of what Jones is responsible for is containment. Using the purchasing of beer as an example, he said it would be difficult to go into a store and carry out six individual bottles of beer— but it’s easier to carry it all out in a box, with a handle created to make the purchase easier for the consumer. Lee also spoke about the importance of using the right inks and packaging for food products. Jones Packaging has a press designated for low migration inks, so there is no risk of contaminating packaging that may be used for foods and or medical supplies.

Eleanor Rafter, director of partner program planning and strategy at Canada Post spoke to Print World attendees at 3 p.m. on selling direct mail. According to Rafter a lot of businesses want to implement the use direct mail, but may not know how to use it correctly, and instead of  giving it another shot and learning the proper techniques, they give up— which means they can end up losing out on what can be a great way to reach out to consumers. She also touched on the explosion in new media and its various platforms, and how it can be used in conjunction with direct mail— for example adding a QR code to a flyer or even a PURL. She said printers should take the time to learn their customers demographic in order to give them the best they have to offer, “It’s easier to keep a customer than to go out and get new customers,” she said.
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