Print World 2010 was a success for visitors and exhibitors alike, judging by the anecdotes and "sold" signs during and immediately after the show last November. Now those stories have supporting evidence from the post-show Visitor Survey.
Here are some of the statistical highlights:
61.6%:
Print World attendees whose future buying decisions have been influenced by attending the show
25.8%:
Print World attendees who placed an order at or after the show (to date)
43.1%:
Print World attendees that do not attend any other Canadian graphic arts trade show
84.4%:
Print World attendees that do not attend any U.S. or overseas graphic arts trade show
How many hours did you spend visiting Print World 2010?
| 2 hours or less |
25.8% |
| 3-5 hours |
52.7% |
| 6 hours or more |
21.5% |
What was the single most important reason you attended Print World 2010?
| See new equipment |
43.8% |
| Buy new equipment |
7.6% |
| Networking |
12.3% |
| Find new trade suppliers |
24.6% |
| Seminars |
5.1% |
| Keynote Speakers |
4.3% |
How did you find out about Print World 2010?
| Trade publication ads |
48.1% |
| Direct mail |
37.5% |
| E-mail promotion |
33.9% |
| Through a supplier |
27.9% |
| Website |
12.7% |
| Through a friend |
9.5% |
| Fax |
0.4% |
| Other |
8.5% |
Watch for a complete post-show report coming soon.
Mark your calendars now for Print World 2012: Nov. 17-19, Direct Energy Centre, Downtown Toronto, Canada.