Canada Post Corporation will be exhibiting at Print World for the first time at the 2012 show.

Among its offerings, the crown corporation will be showcasing its Partner Program, which provides companies within the print and mail industry with the tools and knowledge they need to best support their customers.



Members of Canada Post's Partner Program receive:

Referrals through an online directory of partner members, targeted at small and medium-sized customers of Canada Post

Education and training to promote the value of mail to print customers and to understand Canada Post processes and specifications

Marketing and selling tools to help sell more print to customers by showing them what mail can do for their businesses

The post office will also be promoting its new Precision Targeter online tool, which helps increase direct-mail return on investment by selecting delivery routes based on demographic specifications, geography and budget. Canada Post has access to 13 million Canadian addresses.

Watch for more news about Canada Post's participation at Print World.