New guidelines coming in 2013 will give more flexibility and creativity for direct-mail packages, thanks to new postal machines as part of Canada Post's sweeping Postal Transformation program.

Visitors to Postal World will have several opportunities to learn about the new rules from Canada Post representatives as well as authorities from the National Association of Major Mail Users (NAMMU), which is holding its National Postal Forum at Postal World.
Other changes will increase the maximum weight for samples in magazine polybags from 100 g to 250 g.
Postal World, for the direct-marketing industry, is a special market focus of Print World, Nov. 17-19 at the Direct Energy Centre, downtown Toronto.
Make sure to visit Canada Post at booth 222.
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